Comfort Wireless Full Coverage Jelly Bra

Comfort Wireless Full Coverage Jelly Bra

verified No more underwire digging into your skin. JellyLift™ Technology delivers real lift & support with zero pain.

verified Full coverage, natural lift & seamless finish. Invisible under any outfit, stays in place all day.

verified Butterfly-soft fabric that feels like a second skin. Comfort you'll never want to take off — Leopard Limited Edition.

Due to overwhelming demand, few units are remaining. Secure yours now before we close orders. Next restock date unconfirmed.

Nude
Nude
Black
Black
Coffee
Coffee
Dusty Rose
Dusty Rose
Nude1
Nude1
Red
Red
Purple
Purple
Light Green
Light Green
Pink
Pink
Deep blue
Deep blue
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100-DAY PERFECT FIT GUARANTEE Find your perfect fit. Free size exchange, no return needed. We’ll send a new one at no extra cost.*

 
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Comfort Wireless Full Coverage Jelly Bra

Comfort Wireless Full Coverage Jelly Bra

$39.90
$39.90 $79.80
SAVE 50% Sold out

  • files/381px-Lucy_Hale_in_2018.jpg

    This bra is incredibly comfortable and gives a soft, natural lift without any wires. I love how seamless it looks under fitted outfits. It stays in place all day and feels super lightweight. Definitely an everyday essential.

    Lucy Hale
  • files/Victoria_Justice_2013.jpg

    I was surprised by how supportive this wireless bra feels. The fabric is smooth, stretchy, and really flattering. It shapes beautifully without digging in anywhere. Perfect for daily wear and lounging.

    Victoria Justice
  • files/Zoey_Deutch_at_the_Sundance_Film_Festival__cropped.jpg

    The fit is amazing and true to size with a very comfortable feel. I love the natural lift and how invisible it looks under clothes. It feels breathable and soft all day long. I’ll be getting more colors for sure.

    Zoey Deutch

    Braia™ Jelly Wire Technology

    A modern wireless support system that replaces uncomfortable metal underwires. Braia™ Jelly Wire Technology provides the same lift, shaping, and structure as a traditional bra — all without digging, pressure, or irritation.

    3D Contour Lift
    A flexible silicone support layer is suspended between the inner and outer fabric, forming an embedded support system. It gently molds to your natural shape, enhances lift, and smooths side areas for a sleek, flattering silhouette.

    100-Day Money-Back Guarantee

    We’re committed to the perfect fit. If your BRAIA Bra doesn’t fit just right, enjoy free exchanges, easy returns, or a full refund — no questions asked. We won’t rest until you absolutely love your fit.

    Shipping & Returns

    Orders are processed and shipped within 2 business days.

    • Standard Delivery: 5–8 working days
    • Express Delivery: 3–7 working days
      Enjoy free shipping on all orders during our current sales period.

    Returns and exchanges are simple and hassle-free — just contact us within 100 days.

    View full details

    AS SEEN IN

    Our girls like it

      What Makes Our Products So Unique?

      Use the flexible grid system to create any layout. Each block can be placed in any of the columns.

      JellyLift Technology

      Featuring innovative Jelly Technology for 360° support and natural shaping — without the digging or discomfort of traditional underwires.

      Smoothing Coverage

      Smart full-coverage shaping with widened sides smooths, supports, and flatters.

      Sleek, Seamless & Breathable

      A smooth, invisible finish that stays hidden under any outfit — with breathable fabric to keep you cool and confident all day.

      Natural Lift

      Light foam padding for natural shape, subtle lift, and all-day softness.

      Say goodbye to discomfort and bulging bras

      Let’s be honest - most bras just aren’t made with real women in mind. As our bodies change, many bras start to pinch, dig in, or create unflattering bulges. Too-tight bands, sagging cups, and straps that won’t stay put can turn getting dressed into a daily struggle.

      That’s why we designed a bra that actually fits. No more squeezing, shifting, or discomfort. With a smooth back design, wide supportive straps, and breathable fabric, our bra offers a seamless fit that flatters your shape - without sacrificing comfort.

      INSTANT LIFT, VISIBLE DIFFERENCE

      Say goodbye to sagging and hello to instant lift. Before, the bust feels heavy and droops; after, it's beautifullyelevated with a natural curve. The transformation isimmediate-creating a perkier, rounder look that makesevery outfit more flattering and your confidenceskyrocket.

      • Cloud-Like Comfort

        Experience weightless support that feels like you're wearing nothing at all, perfect for all-day comfort and movement.

      • Supportive Lift

        Engineered to provide natural shaping and support without pressure points, giving you confidence throughout your day.

      • Incredibly Soft

        Made with luxuriously gentle fabrics that caress your skin, making this bra your new everyday essential.

      • Underwire Free

        Enjoy lasting support without uncomfortable metal wires, eliminating painful digging and pinching forever.

        360°JELLY STRIP SUPPORT

        Engineered with 4-layer 360° jelly strips, this braredefines wireless support. The flexible strips hugyour curves, delivering gentle lift while keepingthe bra firmly in place. No slipping, no shifting-just secure, long-lasting hold that adapts toevery movement of your day.

        SMOOTHBACK, PERFECTFIT

        Higher side wings smooth back and underarmbulges for a flawless finish under clothing. Theversatile X-back and U-back options, along witha free extension buckle, let you customize yourfit. No matter your style, it delivers seamlessconfidence from every angle.

        Us vs Them

        When it comes to lift and support,BRAIA does what regular bras can't.

          Others
        JellyLift Technology
        All-Day Comfort
        Invisible Under Clothing
        Premium Fabric Quality
        Stay-Put Security

        ALL-DAY CONFIDENCE, MULTIPLE COLORS

        This wireless, full-coverage bra balancessoftness and support without wires. From its jellystrip lift to its smoothing side wings, it's designedfor comfort and beauty in every setting. Available in multiple classic shades, it's theeveryday essential that adapts to work, weekends, and everything in between.

        We Celebrate Every Body

        We are passionately committed to uplifting and empowering individuals by embracing body diversity. Our bras are designed to provide comfort, support, and confidence for every body, in all shapes, sizes, and shades. We reject the notion of a one-size-fits-all beauty standard, focusing instead on creating bras that celebrate your natural shape and make you feel confidently you.